As augmented reality (AR) technology becomes more widespread and accessible, interesting possibilities for businesses to interact with consumers in novel and engaging ways are emerging. According to current estimates, by 2024, there will be1.7 billion mobile augmented reality (AR) user devices anticipated globally, a 1.5 billion increase from 2015’s 200 million. Today, we will discuss the marketing advantages of augmented reality and how your company can use this cutting-edge new technology.
But first, let’s understand what Augmented Reality (AR) is all about.
Understanding Augmented Reality
Augmented reality (AR) is an upgraded representation of the physical universe created using digital visual components, music, or other sensory stimulation and transmitted via technology. Moreover, it is a developing trend among organizations engaged in mobile computing and, in particular, commercial apps. The number of augmented reality apps is increasing and becoming more prevalent. Since its inception, marketers and technology companies have battled the misconception that augmented reality is only a marketing tool.
Here is how marketers can make the most of Augmented Reality.
The Benefits Of Using Augmented Reality
From e-commerce to industrial, industries use the numerous advantages of augmented reality. AR’s core features are increased user engagement, distinctive product experience, higher revenues, and increased brand exposure.
Even though the technology is not new on the market, several business owners still do not recognize its value. Here are the benefits of using Augmented Reality.
1. Build a Rich and Intense Experience
The use of augmented reality in company marketing opens up new creative possibilities. Instead of relying on displays and two-dimensional adverts, you provide customers with interactive content.
Rather than requiring you to employ your imagination, augmented reality applications let you visualize how furniture will seem in your home.
Further, you can try various glasses frames online without stepping out of your home and purchasing a suitable glass. Even the real estate sector may benefit from enabling app users to see neighborhood information while visiting a home.
2. Lower Returns
Returns management may be a time- and cost-intensive undertaking for any business. By using AR, buyers may try things before purchasing, decreasing the risk of a return.
3. Offer Branded Experiences.
Some purchases are made since the entire store buying experience is so satisfying (consider the gorgeous and thoughtful product display). It would be difficult to replicate that on a webpage. Utilizing AR, companies can create an in-home atmosphere that makes buyers feel as if they are physically at the shop.
4. Creates Competitive Differentiation
Whether you’re focusing on B2B or B2C sales, employing AR to distinguish your business delivers a significant competitive edge. Which is more likely to elicit a response from a customer: a person with a booklet and a PowerPoint presentation or somebody who offers a virtual 360-degree view of their product offerings?
5. Increase Excitement and Higher Engagement
Technology has facilitated customers’ ability to skip television advertising and prevent web ads. However, individuals often seek out AR experiences, meaning they come to you intensely engaged. AR applications creatively engage clients. For instance, snap chat’s “streak strategy” compels users to use the application regularly.
Other social networking applications, such as Facebook and Instagram, also use AR strategies to retain customers. Additionally, consumers love these techniques. It is thus a win-win scenario.
6. Increase Trustworthiness
AR technology also provides evidence that what is depicted in the app truly exists in the real world. Thus, businesses may acquire the trust and satisfaction of consumers. And they are essential marketing components.
7. Customises The Shopping Encounter
Interactive Augmented Reality enhances the purchasing experience. By giving consumers power over digital aspects in their physical environment, they will have a stronger connection to your product and brand. They may alter features, styles, and sizes and navigate through items to find the most attractive ones. As if they had an on-floor salesman at their disposal.
Use Cases Of AR By Big Brands
AR marketing may be advantageous for practically any industry. The following companies are already enjoying the advantages of augmented reality-based marketing strategies:
In 2017, the IKEA Put augmented reality (AR) software was released, allowing users to place accurate, true-to-scale 3D representations of IKEA goods in any space of their home. The app enables clients to envision furnishings in a real-world environment, allowing them to picture how the goods might fit in their homes.
Gucci was among the first luxury brands to allow clients to try on shoes using augmented reality.
Gucci enhanced sales and customer happiness by allowing online consumers to imagine what the shoes would look like in real life. AR’s “try before you buy” features provide clients with a better understanding of what they’re purchasing, hence reducing returns.
Given the numerous products and shades available, it may be difficult to determine if a certain lipstick or foundation would complement your complexion.
The Sephora Virtual Artist app employs augmented reality technology to enable users to “try on” their beauty collection from the comfort of their own homes. This guarantees that consumers can choose the appropriate goods for their faces without going to a shop or testing the cosmetics on their skin.
Companies that implement AR today will be regarded as innovative, and they will be one step ahead of their peers in the industry. Create brand-specific, immersive AR experiences for your consumers to put your business ahead of the competition. At ROJA Media, we are here to assist you with all your video production needs. Get in touch with us today.