You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. Sizing as we know it is a gross simplification of a complex problem.". L’expérience en magasin permet aussi d’avoir l’aide d’un vendeur et la capture de données se fait sur un tapis dédié. Nike Fit will also be used in-store. The camera on their smartphones measures length, width, volume, overall form and then compares this data with its bank of shoe interiors; the machine learning … Nike collaborated with a high tech orthotics company to develop the technology to allow customers to scan their feet using the Nike app. L’idée sur le papier est relativement simple. Owners. The … Focus Mind. Selon le type de chaussures (courses ou classique), la taille ne sera pas forcément la même. https://www.realite-virtuelle.com/nike-realite-augmentee-application NIKE is updating its app with a new augmented reality tool which measures your feet with perfect accuracy. To gauge the correct shoe size, users are asked to stand with their feet facing against a wall with socks that contrast with the colour of the floor. Earlier this year, Nike released a pair of smart basketball trainers with self-lacing technology. Nike store in Paris just launched a new device that allows customers to choose sneaker color and apply it to shoes with the help of augmented reality technology. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. We will only use your email address to send you the newsletters you have requested. Follow Following Unfollow. The frame is then calibrated by moving a line to mark the base of the wall. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Le modèle qui est ensuite généré permet de choisir la meilleure taille de chaussures possible. Sur Internet, impossible désormais de choisir la mauvaise taille. 2 . Published: November 6th 2020. Customers will be asked to stand on a special Nike Fit mat, while the shop assistant scans their feet using the Nike app. Nike - Augmented Reality MVP App. You can unsubscribe at any time by clicking the link at the bottom of every newsletter. 34 . Applications et logiciels, Réalité augmentée Les champs obligatoires sont indiqués avec *, GUIDE-PRIX.COMConnaitre le prix de vos travaux, DEVIS-CONSTRUCTION-MAISON.FREstimer le prix de votre maison, LEBONCHANTIER.COMArtisans, Trouvez des chantiers prés de chez vous, Nike commence à miser sur la réalité augmentée de façon massive, Source : https://mobile-ar.reality.news/news/nike-begins-using-augmented-reality-for-sneaker-fitting-mobile-app-retail-stores-0197325/ - Crédit : Next Reality. Follow Following Unfollow. 11 mai 2019 Nike has launched an app setting that provides "hyper-accurate" sizing recommendations for each of its shoes by scanning your feet with a smartphone camera. https://www.engadget.com/2017-11-06-nike-snkrs-augmented-reality-bots.html You will shortly receive a welcome email so please check your inbox. "Three out of every five people are likely to wear the wrong size shoe," said Nike. There is also a guest mode where users can scan the feet of their friends and family: "Nike Fit will be great for parents trying to figure out what size cleat, basketball shoe or runner your little one needs this time," explained the brand. En Focus Mind somos … Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. We will never give your details to anyone else without your consent. Called Nike Fit, the tool – available as both in-store and at-home options – aims to address the problem of customers ordering and wearing the wrong-fit shoe. The campaign consisted of 2 launches, Cyber month and Gifting month, each with their own distinct red and green colour-ways. These dimensions can be stored in the Nike Plus member profile and used for future online and in-store shopping. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of your feet, matching https://news.nike.com/news/nike-snkrs-augmented-reality-momofuku-dunk augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. Edouard d'Ormoy Nike hopes the tool will reduce the number of size-related returns and increase customer satisfaction. For more details, please see our privacy notice. La célèbre entreprise de vêtements de sport, Nike, a sauté le pas de la réalité augmentée dans le cadre du marketing depuis un certain temps. 1. Place désormais à l’expérience consommateur. The tool – which is a part of the existing Nike app – uses augmented-reality technology to scan your feet with a smartphone camera, mapping each foot's dimensions using a 13-point measuring system. A photo is then taken of the feet using the phone camera. Nike is using Augmented Reality in to ensure you get the perfect fitting shoe! Votre adresse de messagerie ne sera pas publiée. Ecrire un commentaire. Augmented and virtual reality are slowly but surely being integrated into shopping experiences worldwide. Using the latest Web AR technology we created a game that was fun to play and drove Nike Membership by offering key unlocks. "Length and width don't provide nearly enough data to get a shoe to fit comfortably. Dezeen Daily is sent every day and contains all the latest stories from Dezeen. Dezeen Weekly is a curated newsletter that is sent every Thursday, containing highlights from Dezeen. Nike reveals herringbone-patterned Chelsea kit informed by ... Nike ditches smooth design for ridges on Premier League ... "We are in the midst of two global crises" says Nike's ... Health workers treating coronavirus are "frontline athletes ... Nike designs Air Max 2090 to be "shoe of the future", Visit our comments page | Read our comments policy, Nike app uses AR and AI to scan feet for perfect fit. We first covered Nike's plans for augmented reality sneaker customization last year, and now, as noted by Investor's Business Daily, the brand's closer than ever to making it happen. On vous explique !eval(ez_write_tag([[250,250],'realite_virtuelle_com-medrectangle-3','ezslot_2',120,'0','0']));eval(ez_write_tag([[250,250],'realite_virtuelle_com-medrectangle-3','ezslot_3',120,'0','1'])); eval(ez_write_tag([[336,280],'realite_virtuelle_com-medrectangle-4','ezslot_0',155,'0','0']));Ce jeudi, Nike a en effet dévoilé Nike Fit Tool, un outil en réalité augmentée que l’équpementier américain compte ajouter à son application mobile qui est déjà disponible sur iOS et Android mais aussi directement dans les boutiques. "For example, if you have used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won't see a run of sizes anymore," said Nike. Estimation du secteur de la VR : un marché de 1 000 milliards de dollars d'ici cinq ans, Comment jouer à Half-Life : Alyx sans fil sur le casque VR Oculus Quest 2, [TEST] Ven VR Adventure : le meilleur du jeu de plateforme, FAQ réalité virtuelle – Toutes les réponses à vos questions sur la VR, Différences réalité virtuelle, augmentée et mixte. Aider les clients de la marque à choisir la bonne taille de paire de chaussures sur l’application mobile ou dans les boutiques. [TOP] Jeux PlayStation VR : quels sont les meilleurs pour l’année 2021 ? Comment ça marche ? Related storyNike unveils easy-access trainer with FlyEase technology. Généré permet de choisir la bonne taille de chaussures sur l ’ application automatiquement... That is sent every Thursday, containing highlights from dezeen the feet using phone! 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