Roja Media creates stunning motion graphics and animations that increase the appeal of your video content.
Motion graphics and animations increase the “Wow!” factor of your video content. It’s more likely that your audience will enjoy your motion graphic videos more than any other type of content you create. Statistics show that this is an important factor since enjoyable videos increase brand association by 139% and purchasing intent by 97% .
Motion Graphics Versus Animations – What’s the Difference?
Motion graphics are really just another type of animation.What sets them apart is that motion graphics focus on moving design elements while animations focus on both movement and storytelling. Both have their place in the video advertising landscape.
When Should You Use Motion Graphics?
Motion graphics should be used when you’re trying to emphasise the visual details of a static post. They just create movement and don’t tell a story the way animations do. Roja Media’s team can help you add motion graphics elements to your website, blog posts, presentations and even social media posts that give your content an extra level of eye-catching appeal.
When Should You Use an Animation?
Roja Media’s animation team can help you mix compelling video design with sound marketing strategy. We’re here to help you convey your brand’s message in the best way possible while ensuring that it reaches the right audience. Adding the human element to each animation we create helps viewers connect with each story being conveyed and increases the chances of the video producing the desired results.
The Three Phases of Our Process
Concept- We meet with you to conceptualise the type of motion graphic(s) and/or animation(s) that would suit your marketing needs. Our aim is to ensure that all your video marketing elements work cohesively to give your brand the visibility it needs.
Development- Our motion graphic/animation development process can range from a few days to a few weeks. We keep you abreast of everything that is happening each step of the way. Your feedback helps us produce a final product that truly reflects your brand.
Delivery-Your video is ready! It’s now time for you to work with our video marketing and advertising teams to get it out to your target audience. We use a combination of proven digital marketing strategies to ensure that your videos are marketed the right way.
