Branded Videos

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What is branded video content?

Customers hate when all a brand says 24/7 is “Buy, buy, buy!” There are strategies that can be used to transform a potential customer into a paying customer through subtle hints. Branded video content is one such strategy. Simply put, branded video content educates, informs, entertains and connects with your audience in a meaningful way. 

It’s about creating content that adds value to those watching. When done correctly, it can even establish your brand as a thought leader in your niche. These 60 seconds or less videos are crucial elements that support your overall video marketing strategy.

What are the advantages of branded video content?

People watch branded videos.  Statistics show that views of branded videos increased by 99% on YouTube and a 258% on Facebook between 2016 and 2017. If you want people to notice your brand, consistently create high quality branded videos. Competition is rife but consistently producing high quality branded videos allows you to:

  1. Reach more customers
  2. Establish a human connection with your audience
  3. Build authenticity and trust 
  4. Appeal to the right emotions

It’s about creating content that adds value to those watching. When done correctly, it can even establish your brand as a thought leader in your niche. These 60 seconds or less videos are crucial elements that support your overall video marketing strategy.

How does Roja Media create a concept for branded video content?

Roja Media’s branded video conceptualisation process has 3 steps:

  • We put great effort into understanding the message you want to convey. This includes doing extensive research through relevant blog posts, watching other videos and/or viewing industry publications.
  • We think about the best way to use video to convey the message so that your content is truly unique.
  • Careful consideration is given to the platforms on which the video will be shared. This helps us create the right design elements that meet each platform’s specifications.

“It’s about creating content that adds value to those watching”

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