Customers hate when all a brand says 24/7 is “Buy, buy, buy!” There are strategies that can be used to transform a potential customer into a paying customer through subtle hints. Branded video content is one such strategy. Simply put, branded video content educates, informs, entertains and connects with your audience in a meaningful way.
It’s about creating content that adds value to those watching. When done correctly, it can even establish your brand as a thought leader in your niche. These 60 seconds or less videos are crucial elements that support your overall video marketing strategy.